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GCCC Strategic Communication Management Professional Sample Questions:

1. A competitor's communication manager complains that a company's blog posts include numerous instances of spun content. In reviewing the blog posts with the editorial team, it is clear that about a third of the content in several posts is copied from other sources. Which of the following is the correct assessment of the situation?

A) Spun content is a form of plagiarism.
B) Since the spun content does not exceed 50% of the total content, this is not plagiarism.
C) Spun content is not a form of plagiarism because this falls under the "fair use" rules.
D) Spun content is not a form of plagiarism because it is not referred to in the IABC Code of Ethics.

2. Which of the following is the MOST important element to address when advising leaders on the implementation of internal social media?

A) How it supports business objectives
B) How it provides a place to share information
C) How it impacts online presence
D) How it creates interest in employee activities

3. An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?

A) Developing awareness of the project among new audiences
B) Informing opponents of the project about the project's environmental benefits
C) Securing ad space in the most relevant media
D) Providing the community and media with a fact sheet about the project's benefits

4. After attending a local seminar about evolving communication practices, the communication manager is inspired to share some of the speaker's tips on his professional blog. When is it necessary to cite the speaker in the blog?

A) It is not necessary to cite the speaker if rephrasing the speaker's information in one's own words.
B) When sharing the speaker's ideas.
C) When the speaker pays for mentioning her name on the blog.
D) It is not necessary to cite the speaker because the blog and everything in it is the communication professional's intellectual property.

5. It is the beginning of May. You work for a trade organization that surveyed its members for feedback on a series of policy issues. A total of 300 members of the organization of 15,000 answered the survey in January.
You have been tasked by the general manager to communicate the survey results to the press and make the results as appealing as possible for journalists. Of the following options, which one is unethical?

A) Sending out the release to a selection of journalists that are known to cover the organization's surveys favourably
B) Having visuals that accompany the release only illustrate a selection of the survey results
C) Presenting the results as April results
D) Omitting the sample size in the release

Solutions: