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Salesforce Email Essentials (EEB101) Sample Questions:

1. Which action will the Validate tool complete when initiated?

A) Confirm that each content area specified in the dynamic content rules exists
B) Ensure subscribers have not unsubscribed or are undeliverable
C) Ensure subscribers status at the time of send is Subscribed or Bounced
D) Identify phrases like "click here" or "Free!" that could be marked as spam

2. What is a true statement about Subscriber Key? (Choose 3)

A) Subscriber Key and Primary Key are interchangeable terms
B) Subscriber Key determines what update types will be available when importing data
C) Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
D) Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
E) Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address

3. The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)

A) Test multiple variations concurrently.
B) Wait at least 24 hours before declaring a winner.
C) Offer a special discount for opening the email.
D) Use a large sample size.

4. A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for the company's subscribers. What is a key component of optimized email design? (Choose 3)

A) Build email templates with HTML Paste
B) Included personalization and dynamic content
C) Segment the email's target audience
D) Include an unsubscribe button
E) Ensure the email renders well in mobile apps

5. Which feature would a marketer use to build a Send Classification? (Choose 2)

A) Reply Mail Profile
B) Custom Profile Center
C) Sender Profile
D) Delivery Profile

Solutions: