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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client's attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.

A. Facebook will store all data from your CRM but hash it so people can't see private info.
B. The matched and unmatched hashes are kept for 180 days.
C. The matched and unmatched hashes are deleted.
D. Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
E. When you upload a list of customer or share your customer list, it's hashed once it enters Facebook.
F. When you upload a list of customer or share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.

Question 2

You've launched two campaigns with five ad sets. Two ad sets are not spending their budget.
As a matter of fact, they've only spent $1 of the $50 you placed the budget for each ad set.
What are some of the reasons your ad sets are not running?
Select all that apply.
Choose ALL answers that apply.

A. Your ads within the ad set were not approved.
B. You've reached the limit of the campaign.
C. Your ad set is not active.
D. The ad set audience is too large.
E. Your ad is scheduled for a future date.

Question 3

Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply.
Choose ALL answers that apply.

A. Auction optimized for reach
B. Auction optimized for video views
C. Auction optimized for brand awareness
D. TRP buying
E. Reach and frequency

Question 4

You are running conversion ads to an inexpensive $0.99 mobile phone app.
You've been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Select all that apply.
Choose ALL answers that apply.

A. There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.
B. You should set up a 1 day after a click attribution window.
C. You should set up a 1 day after a view and 1 day after a click attribution window.
D. You should set up a 1 day after view and 7 days after a click attribution window.

Question 5

You've been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It's 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.

A. You need to build a new ad-set with the different audience.
B. You need to cancel current ad set and launch a new ad set with the fix.
C. You can go into the ad-set and just change the audience.

Solutions: