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Facebook 600-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Measure and Analyze Community Success | 20% | |
| Develop Community Strategies and Processes | 27% | |
| Make Strategic Content Decisions | 16% | |
| Engage and Moderate the Community | 29% | |
| Define and Establish a Community | 8% |
Facebook Certified Community Manager Sample Questions:
1. An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired.
Which two activities should the newly hired community manager take to engage the community? (Choose 2)
A) Create a highly engaging text-based question of the day series
B) Post visuals that are aligned with the corporate identity
C) Frequently encourage members to describe their best football tricks
D) Share viral videos to spark discussion
2. A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?
A) Tag influencers to share the content and campaign hashtag
B) Create targeted posts and ensure the content and tone are inclusive
C) Change content strategy to target male followers during launch
D) Create a social media account for the new product
3. A community manager runs a Facebook group for people who have challenged themselves to refrain from drinking alcohol for 30 days.
The group has grown organically over two years after the founder completed a 30-day challenge and invited people to join. The group now has includes over 3,000 members who use it as a resource for tips, guidance and support as they take on the challenge.
The community manager wants to make the group the recognized source for support.
Which step should the community manager take first?
A) Ask the members to provide profitable ideas for the community
B) Tell members they need to pay to stay in the community
C) Review community posts and delete unprofessional content
D) Define the brand guidelines for cohesive content in the community
4. The community manager of a nonprofit contacts local government officials with an idea for an elderly-only fitness park in a local green space.
The community manager needs to provide evidence to the nonprofit that will help it to build relationships with potential government partners.
Which two proactive tactics should the community manager use in this situation? (Choose 2)
A) Monitor elderly-only audiences on social media for outdoor recreational conversations
B) Put a sign in the green space asking for the fitness park to be built and share it on social media
C) Run ads across digital platforms that ask for feedback on the park idea
D) Create a poll for the community to assess interest in the park and report findings to the nonprofit
5. An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)
A) Decide on the target audience and which platforms to use to reach them
B) Review existing channel performance and replicate strategy
C) Determine launch goals and milestones to achieve
D) Define partnership criteria with key food and beverage influencers
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: C,D | Question # 5 Answer: A,C |

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