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GAQM CWRM-001 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Business Communication | - Draft own writing/signing and edit to improve clarity and correctness - Write/sign for a specified audience and purpose - Reflect on how characteristics of the workplace and occupational context affect learning - Explore and explain how language structures and features may influence a reader/viewer - Use learning strategies - Manage occupational learning materials - Use strategies for extracting implicit messages in texts - Use a range of reading and/or viewing strategies to understand the literal meaning of specific texts - Conduct basic research and analyse and present findings - Identify and respond to manipulative use of language - Interact successfully with audience in oral communication - Function in a team - Use language structures and features to produce coherent and cohesive texts for a wide range of contexts - Access and use suitable learning resources - Use strategies that capture and retain the interest of an audience - Respond to selected texts in a manner appropriate to the context |
| Topic 2: Wholesale and Retail Operations | - Post-purchase product care - Segment the wholesale and retail sector - Overcome customer objections - The wholesale & retail business environment - Maintain promotional displays - Identify products and ranges within your store - Establish the customer's need - Resolve customer complaints - Close the sale - Explain customer behaviour - The concept of shrinkage and losses within a wholesale and retail environment - Build, ticket and dismantle promotional displays - Create positive customer perceptions - Identify the store's target market - Interact with customers - Identify product features and their benefits - Offer products to customers - Describe organisational promotional strategy - Explain the flow of stock and sales through a wholesale/retail operation |
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