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GCCC Strategic Communication Management Professional Sample Questions:

1. (Which of the following is a S.M.A.R.T. objective for a communication strategy?)

A) Achieve 1,500,000 impressions among target population
B) Achieve top of mind awareness of the brand by the end of 2020
C) Increase subscriptions by 15% among 25-45-year-olds within a year
D) Increase awareness by 10% in the Southern region and by 20% in the Northern region

2. You are the communications director of a large pet supplies store chain. One of your suppliers sends you a formal notification that one of their dog food products is being investigated by regulators for potential harmful ingredients that might severely harm pets' health. They have not decided yet for a total recall, but they are issuing this early warning to distributors only. You understand this product is your best-selling one. Your advice to the CEO in terms of the most effective crisis communication response would be to:

A) Recall the products as a distributor, issue a warning to all customers and communicate the recall through your social media.
B) Contact the supplier and get an update, monitor the situation closely, review customer complaints and be ready to act as needed.
C) Immediately withdraw the products from the shelves, in order to minimize any risk and then wait for the results of the study.
D) Contact the supplier, ask for a total recall of the product, ask them to take responsibility and issue a public statement about it, without involving your own store brand.

3. Which of the following is the MOST important element to address when advising leaders on the implementation of internal social media?

A) How it supports business objectives
B) How it provides a place to share information
C) How it impacts online presence
D) How it creates interest in employee activities

4. What are the four basic elements that form, shape, and reinforce an organization's culture?

A) History, people, strategy, and structure
B) People, purpose, strategy, and structure
C) Mission, people, purpose, and strategy
D) People, process, strategy, and structure

5. Which step should the lead communication professional take FIRST when an unexpected notification regarding a negative issue is received?

A) Start writing messaging to explain the issue.
B) Ascertain the negative attention the issue is attracting.
C) Convene the crisis response team.
D) Start writing a sincere apology to those impacted.

Solutions: