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Instant Download IBM : M2090-618 Questions & Answers as PDF & Test Engine
- Exam Code: M2090-618
- Exam Name: IBM Business Analytics Midmarket Foundational Sales Mastery Test v2
- Updated: Sep 22, 2026
- No. of Questions: 41 Questions and Answers
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IBM M2090-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Customer Use Cases and Industry Scenarios | - Reporting, dashboards, and analytics use cases for midmarket clients - Business performance management and planning scenarios |
| Topic 2: IBM Business Analytics Portfolio Overview | - IBM Business Analytics solutions overview (Cognos Analytics, Planning Analytics, etc.) - Midmarket positioning and value proposition |
| Topic 3: Licensing and Packaging Overview | - Licensing models for IBM Business Analytics offerings - Bundling and sales packages for midmarket segment |
| Topic 4: Sales Approach and Value Messaging | - Value-based selling for midmarket customers - Handling customer objections and positioning IBM solutions |
| Topic 5: Competitive Positioning | - Comparison with competing BI and analytics solutions - Key differentiators of IBM Business Analytics |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
How many IBM sales stages are there?
- A. There are 6 (six) stages but in GPP they are considered to be 3 (three) stages
- B. There are 11 (eleven) stages but in GPP they are considered to be 5 (five) stages
- C. There are 11 (eleven) stages but in GPP they are considered to be 6 (six) stages
- D. There are 9 (nine) stages but in GPP they are considered to be 4 (four) stages
Correct Answer: C 🗳️
Explanation: Only visible for Lead2Passed members. You can sign-up / login (it's free).
Identify the capability area that is NOT directly contained within IBM's Midmarket portfolio
- A. Smarter Commerce
- B. Business Intelligence
- C. Financial Performance Management
- D. Predictive Analytics
Correct Answer: C 🗳️
A sales organization believes low sales value = low service value. What could you say to overcome that objection?
- A. Compared to IBM Cognos Business Intelligence. Midmarket solutions have a lower cost of entry while retaining similar services revenue opportunities
- B. Stress the "Easy to Buy" Midmarket message, the products are packaged and priced right; Start small, start anywhere, deliver immediate value, and grow; Recommend available compelling IBM Global Financing offerings
- C. Start small, show immediate value then grow; Use trial to demonstrate ease and value; Show how they can leverage Excel skills
- D. Smooth glide path to the Enterprise solution
Correct Answer: C 🗳️
Explanation: Only visible for Lead2Passed members. You can sign-up / login (it's free).
Where can you find specific Business Analytics Midmarket customer success stories?
- A. AnalyticsZone.com website
- B. DeveloperWorks
- C. IBM.com Website
- D. Customer Reference Database
Correct Answer: C 🗳️
An existing IBM Midmarket customer wants to know how patterns and trends in their data impact their business.
What capability would help them?
- A. Risk Analytics
- B. Business Intelligence
- C. Performance Management
- D. Predictive Analytics
Correct Answer: D 🗳️
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