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MB-280
  • Exam Code: MB-280
  • Exam Name: Microsoft Dynamics 365 Customer Experience Analyst
  • Updated: Oct 27, 2026
  • No. of Questions: 138 Questions and Answers
  • Download Limit: Unlimited
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Every candidate who walks into the MB-280 testing room in 2026 carries a different background, but the successful ones tend to share one habit: they practiced with current, exam-focused questions. Lead2Passed provides exactly that — 138 practice questions for the Microsoft Dynamics 365 Customer Experience Analyst exam, refreshed as the exam trends shift.

Microsoft MB-280 Exam Overview:

Certification Vendor:Microsoft
Exam Name:Microsoft Dynamics 365 Customer Experience Analyst
Exam Number:MB-280
Passing Score:700/1000
Exam Duration:120 minutes
Exam Price:$165 USD
Real Exam Qty:40-60
Exam Format:Multiple-choice, Scenario-based
Certificate Validity Period:1 year (renewal available)
Related Certifications:Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate
Available Languages:English
Sample Questions: DOWNLOAD DEMO
Exam Way:Online proctored (Pearson VUE) or in-person testing center
Pre Condition:Recommended: Familiarity with Microsoft Dynamics 365 Customer Insights and basic data analytics concepts. No mandatory prerequisites, but hands-on experience is beneficial.
Official Syllabus URL:https://learn.microsoft.com/en-us/certifications/exams/mb-280

Microsoft MB-280 Exam Syllabus Topics:

SectionWeightObjectives
Configure Data Ingestion20-25%- Configure data sources and connectors
  • 1. Configure custom data sources
  • 2. Configure Microsoft connectors for data ingestion
  • 3. Configure data import schedules and mappings
- Manage data transformations
  • 1. Validate and monitor data quality during ingestion
  • 2. Configure data enrichment processes
  • 3. Configure data mapping and field transformations
Configure Customer Data Privacy Settings and Establish Data Policies20-25%- Configure customer profile configuration
  • 1. Configure consent and preference settings
  • 2. Configure customer identifier and primary key settings
  • 3. Configure unified customer profile schema
- Configure data policies
  • 1. Configure data retention and lifecycle policies
  • 2. Implement data masking and anonymization
  • 3. Configure data policies for compliance requirements
Configure Insights and Customer Card10-15%- Configure customer insights card
  • 1. Configure card components and layout
  • 2. Configure card visibility and permissions
  • 3. Configure real-time and batch insights
- Configure subscriptions and alerts
  • 1. Configure notification preferences
  • 2. Configure threshold-based alerts
  • 3. Configure automated subscriptions
Create and Configure Segments and Measures25-30%- Create and configure customer segments
  • 1. Create segment definitions using conditions and combinations
  • 2. Configure dynamic and static segments
  • 3. Create segments based on customer activities and attributes
- Create and configure measures
  • 1. Create measures using calculations and aggregations
  • 2. Create computed attributes and measures
  • 3. Configure metric hierarchies
Manage Overlapping Identities and Unify Customer Profiles15-20%- Configure identity resolution
  • 1. Configure identity matching rules and thresholds
  • 2. Configure deduplication and merging rules
  • 3. Manage identity relationships and graphs
- Manage unified profiles
  • 1. Validate unified customer profiles
  • 2. Review and resolve identity conflicts
  • 3. Configure confidence scoring for merged profiles

Frequently Asked Questions About the MB-280 Exam

The official Microsoft Dynamics 365 Customer Experience Analyst outline divides the exam into 5 major domains. The three that carry the most weight are Configure Data Ingestion (20-25%), Configure Customer Data Privacy Settings and Establish Data Policies (20-25%), and Manage Overlapping Identities and Unify Customer Profiles (15-20%). You can see the full breakdown in the topics section above, and the 138 practice questions at Lead2Passed cover every listed domain.

The Microsoft Dynamics 365 Customer Experience Analyst exam presents 40-60 and allows 120 minutes. That pacing works out to a bit more than a minute per question, so timed practice matters — the Lead2Passed Desktop and Online Test Engines both let you rehearse under exam-style time limits before the real thing.

Microsoft recommends the following training and study resources for the Microsoft Dynamics 365 Customer Experience Analyst exam:

    Official courses are a solid foundation, and many candidates pair them with the 138 practice questions from Lead2Passed to test whether the material actually sticks under exam-style conditions.

    The MB-280 exam is a Microsoft certification exam that validates the knowledge outlined in the official Microsoft Dynamics 365 Customer Experience Analyst syllabus shown above. It is associated with the following credential paths: Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate. Employers in 2026 continue to treat Microsoft credentials as reliable proof of skill, which is why the exam attracts candidates at many career stages. Lead2Passed supports your preparation with 138 practice questions in PDF, Desktop Test Engine, and Online Test Engine formats.

    Recommended: Familiarity with Microsoft Dynamics 365 Customer Insights and basic data analytics concepts. No mandatory prerequisites, but hands-on experience is beneficial. For the most current eligibility details, always confirm on the official Microsoft exam page before you schedule.

    Lead2Passed backs your purchase with a written refund commitment: if you take the Microsoft Dynamics 365 Customer Experience Analyst exam within 60 days of purchase and do not pass, you can claim a full refund. The policy does not apply if the exam is taken within 3 days of purchase, if the exam was never actually taken, or to free materials or expired orders, and the candidate name must match the payer name. To claim, submit a scan of your enrollment slip and the official Score Report PDF within 2 days of the exam; claims are processed within 7 days. Prefer to keep studying instead? You can exchange for two free exam products of equal value while keeping your original product's update service. Orders are delivered by email within 1 minute — if nothing arrives within 2 hours, contact support and the team will sort it out.

    The passing score for the Microsoft Dynamics 365 Customer Experience Analyst exam is 700/1000, and the registration fee is $165 USD. Since a retake means paying the fee again, it makes financial sense to walk in prepared — a self-test with the Lead2Passed practice engines shows you roughly where you stand before you spend that money.

    Every purchase includes the full set of 138 practice questions for the Microsoft Dynamics 365 Customer Experience Analyst exam in all three formats — a printable PDF prepared by experts, a Desktop Test Engine for Windows with two practice modes that simulates the real exam environment offline, and an Online Test Engine that runs in any browser on Windows, Mac, Android, and iOS with test history and performance review. You can install the products on unlimited computers, try a free demo first, and receive free updates for 365 days. When your update year ends, renewal comes at 50% off.

    Online proctored (Pearson VUE) or in-person testing center Registration for the Microsoft Dynamics 365 Customer Experience Analyst exam is handled through these official channels:

      Book early — popular testing windows fill quickly, and your Lead2Passed practice questions will be waiting in your inbox within 1 minute of purchase.

      Microsoft Dynamics 365 Customer Experience Analyst Sample Questions:

      A company sells telephones. The company has a list of telephone colors that customers can choose.
      For one month, the company wants to sell a red phone at a special price.
      You need to set up the red phone for the sales team.
      How should you configure the product and price list items? To answer, select the appropriate options in the answer area.
      NOTE: Each correct selection is worth one point.

      Reveal Solution  Discussion  0

      Correct Answer:


      Explanation:

      A company uses Dynamics 365 Sales Professional.
      A new enterprise sales owner team must be created. The sales manager will be responsible for adding members and removing members from the team; a developer is available to assist.
      You need to create the new team.
      Which two values must you configure? Each correct answer presents part of the solution. (Choose two.) NOTE: Each correct selection is worth one point.

      • A. Team channel name
      • B. Team name
      • C. Team administrator
      • D. Team description
      • E. Business unit name
      Reveal Solution  Discussion  0

      Correct Answer: B,C  🗳️

      Explanation: Only visible for Lead2Passed members. You can sign-up / login (it's free).

      You need to configure the required audit settings.
      Which two actions should you perform? Each correct answer presents part of Ihe solution. Choose two.
      NOTE: Each correct selection is worth one point.

      • A. Enable Start read auditing in system settings.
      • B. Enable auditing on the Pet table.
      • C. Enable auditing on the Dietary requirements column.
      • D. Enable Audit user access in system settings.
      • E. Enable auditing on the Contact tab\e.
      • F. Enable auditing on the Email address column.
      Reveal Solution  Discussion  0

      Correct Answer: B,C  🗳️

      You are customizing a workspace in the sales accelerator.
      The workspace must display the industry of a company.
      You need to configure the work item appearance for a company.
      Which two settings should you modify? To answer, select the appropriate UI element in the answer area.
      NOTE: Each correct selection is worth one point.

      Reveal Solution  Discussion  0

      Correct Answer:


      Explanation:

      BDM1 logs into the Sales Hub on June 3. 2024. BDM1 opens the assistant from the navigation bar.
      Which two open opportunities will BDM1 see mentioned in the close date coming soon reminder cards? To answer, select the appropriate options in the answer area.
      NOTE: Each correct selection is worth one point.

      Reveal Solution  Discussion  0

      Correct Answer:


      Explanation:
      BDM1 has a reminder setting for close dates that are coming up within the next 21 days, as configured in the system. Given that BDM1 logs in on June 3, 2024, here's how to determine which opportunities will be highlighted in the " Close date coming soon " reminder cards:
      * Calculate the Reminder Period:
      * With a 21-day notification period, any opportunities with close dates on or before June 24, 2024 (21 days from June 3), will trigger a reminder card in the assistant.
      * Evaluate Close Dates for Opportunities:
      * London Office: Scheduled to close on June 4, 2024, which is within 21 days from June 3.
      * Toronto Office: Scheduled to close on June 12, 2024, which also falls within the 21-day reminder period.
      * Mexico City Office: Scheduled to close on June 18, 2024, within the 21-day reminder period.
      * Seattle Office: Scheduled to close on June 19, 2024, also within the 21-day period.
      Based on this, London Office and Toronto Office are within the specified period and thus will appear as close date reminders for BDM1.
      Microsoft Dynamics 365 References:
      * Assistant and Insights cards in Dynamics 365 Sales
      By applying the specified close date threshold, we can confirm that the reminder cards for opportunities closing on June 4 and June 12 will be displayed to BDM1, which corresponds to London Office and Toronto Office.

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