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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of these is a common use case for the Recency setting?

A) To hide older audiences and users that are no longer as valuable for targeting
B) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
C) To prioritize delivery of the most recent users in an audience
D) To extend data delivery beyond the default period for the audience

2. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
B) That access to 3rd party data has been granted and that 1st party converters have been suppressed
C) That a custom audience pixel has been generated and that a look-alike model has been created
D) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
E) That vendors and share partners have been configured and that Data Usage Agreement has been signed

3. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) The data from the tag will be available after 48 hours in the Provider Inventory Report.
B) The data from the tag will be available after 24 hours in the Provider Inventory Report.
C) The data from the tag will be available immediately in the Provider Inventory Report.
D) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
E) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.

4. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
B) Use Taxonomy Management in the Partner User Interface.
C) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
D) Submit Taxonomy Maintenance requests to My Oracle Support.

5. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) Only the client is allowed to store the ID mapping table.
B) The client can store the ID mapping table in their system.
C) BlueKai DMP can store the ID map table.
D) Only BlueKai can store the ID mapping table.
E) Both BlueKai and the client can store the ID mapping tables in their systems.
F) The client cannot store the ID mapping table in their system.

Solutions: