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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?

A) Entry Tracking Variable
B) This is not possible, because only one RIID_ can be in a program at a time.
C) Custom Event
D) Custom SQL Variable
E) This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.

2. Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)

A) Time stamp
B) Medium text - up to 100 characters
C) Binary string
D) Number
E) Memo text - unlimited number of characters
F) Currency

3. You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?

A) $FIRST_NAME
B) $ {FIRST_NAME}
C) {FIRST_NAME} $
D) {FIRST_NAME}

4. You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A) You must select a Responsys link table with the link names and URLs to be used in the SMS message.
B) You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
C) In the SMS campaign message designer, enable conversion tracking.
D) You must purchase Premium tracking in order to support link tracking in Responsys.
E) In the SMS campaign message designer, you must enable link tracking for the campaign.

5. In RPL, how do you reference a value in a data source?

A) project_name.field_name
B) data_source_alias.filed_name_alias
C) fieldname
D) data_source.field_name

Solutions: