A company is using both Service Cloud and B2C Commerce but they are not using Mulesoft or any other integration middleware and do not plan on adding that in the near future. However, there is a need to keep customer records in sync across both Service Cloud and B2C Commerce. When a change to the customer record in Service Cloud takes place, such as an updated customer name, the same customer record should be updated in B2C Commerce. Assume that there is a common ID that uniquely identifies the customer across the two systems.
How should a Solution Architect deliver the desired functionality?

• A. Send a platform event from Service Cloud and subscribe to the platform event in B2C Commerce using the built-in functionality
• B. Send an Outbound Message from Service Cloud and catch and handle the Outbound Message using the B2C Commerce APIs
• C. Use change data capture to send a message from Service Cloud and catch and handle the message using B2C Commerce Service Cloud Connector
• D. Develop a custom solution in Service Cloud to consume and communicate with B2C Commerce APIs

A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?
Choose 2 answers

• A. Use SMS as a channel due to its significantly higher engagement rate as compared to email
• B. Use CRM Analytics to analyze customer engagement history over the last 24 months
• C. Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder
• D. Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns

A university has several small departmental organizations scattered across different colleges. Each of which has its own finances, business processes, and strategies that are sometimes at odds. They would like to introduce a university-wide communications strategy that allows their recruitment team to market to potential students globally while allowing each department to recruit existing students for its own programs.
What should a Solution Architect recommend to meet their needs?

• A. Marketing Cloud with multiple business units, Marketing Cloud Connect, and multiple existing Salesforce orgs
• B. Marketing Cloud with Enterprise Communication Strategy, Marketing Cloud Connect, and multiple existing Salesforce orgs
• C. Marketing Cloud with Enterprise Communication Strategy and a single Salesforce org with Connected Campus for consolidating existing departmental orgs
• D. Marketing Cloud with multiple business units and a single Salesforce org with Divisions for consolidating existing departmental orgs

Northern Trail Outfitters (NTO) wants to unify customer data with a single identity for each customer across their ecommerce sites and their communities. Communities are treated as an identity provider (IDP) for commerce. The communities also allow self-service support for products via knowledge articles and crowd- sourced Knowledge and Chatter.
For which customer data should Experience Cloud be the system of record?

• A. Wishlist
• B. Address book
• C. Authentication credentials
• D. Payment information