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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A) Create a form and enable progressive profiling
B) Create a form handler for each white paper
C) Create a form per white paper and enable progressive profiling
D) Create a form handler and enable progressive profiling

2. How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?

A) One each type
B) One
C) There are no restrictions about that
D) Many, but only Salesforce

3. LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

A) Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
B) Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
C) Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
D) Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

4. What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A) Text
B) Number
C) Phone
D) You can't do this

5. "The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

A) Configure users > set up a queue > have nurture programs assign prospects to the queue
B) Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
C) Configure users > set up a user group > have nurture programs assign prospects to the user group
D) Configure users > set up a round robin > have nurture programs assign prospects to the round robin

Solutions: