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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
1. What are Smarter Commerce 'Service' offerings focused on?
A) Flawless service across all customer interactions to anticipate needs and maintain loyalty.
B) Integrating the supply chain in order to support the call center.
C) Driving the customer to the call center sales channel.
D) Up-sell potential via call center interaction.
2. What is global visibility of purchase transaction required for?
A) Cross-channel fulfillment.
B) Merchandise assortment management.
C) Cross-channel returns management.
D) A & B
3. What is one key benefit of the collaboration network?
A) Reduced employee turn-over.
B) Best-of breed product design.
C) Understanding customer preferences.
D) Rapid partner on-boarding.
4. How does global inventory visibility allow you to 'save the sale' in the event of a stock- out?
A) Optimizing the supply chain to minimize stock-outs.
B) All of the above.
C) Triggering store to store transfers.
D) Up-selling to a higher value product.
5. The web marketing continuous optimization platform can drive which of the following capabilities?
A) Optimize paid search advertising.
B) Target through online advertisements based on interaction history.
C) Automate customer recommendations based on LIVE profile.
D) All of the above.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: C |

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