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IBM M2020-229 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Solution Positioning & Differentiation | 30% | - Competitive advantages over alternative analytics tools - Business value and ROI demonstration |
| Topic 2: Target Markets & Customer Needs | 25% | - Industry-specific applications - Identifying prospects and use cases |
| Topic 3: Selling & Licensing Fundamentals | 20% | - Support and service offerings - Licensing models and options |
| Topic 4: SPSS Product Portfolio Overview | 25% | - SPSS Modeler capabilities - SPSS Statistics features and use cases - SPSS Text Analytics and related modules |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
1. Which statement is true about SPSS Data Collection?
A) It runs exclusively in a Web browser.
B) It requires separate surveys to be created for each delivery method.
C) Surveys and reports can be published in many different languages.
D) It requires SPSS Collaboration and Deployment Services in order to deliver surveys.
2. Which SPSS product family is more focused on the Act phase of the predictive analytics process?
A) Deployment
B) Modeling
C) Statistics
D) Data Collection
3. What is the main purpose of SPSS Data Collection?
A) To integrate analytic results into business processes.
B) To retrieve existing data stored from disparate sources.
C) To prepare messy data for more accurate modeling.
D) To gather feedback from constituents for use in advanced and predictive analytics.
4. SPSS Decision Management is most concerned with optimizing which type of decisions?
A) Operational
B) Personnel
C) Tactical
D) Strategic
5. Which message is the most important for a sales representative to deliver when selling SPSS Collaboration and Deployment Services (C&DS) to a line of business user?
A) Automation and collaboration lead to enhanced productivity from analysts.
B) IT can monitor and control C&DS processes without having to know analytic details.
C) C&DS increases the reliability of analytical results.
D) C&DS integrates with the existing enterprise environment.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: D |
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