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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?

A. The customer has not opted in again with the new address.
B. The email address has not been updated in All Subscribers.
C. The new email address is from an unsupported domain.

Question 2

Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?

A. Trigger the automation via API.
B. Schedule the automation to run hourly.
C. Use a File Drop starting source.

Question 3

A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?

A. Data Filter
B. SQL Query
C. Filtered data extension

Question 4

Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?

A. Implement an SAP with Private Domain and a Dedicated IP.
B. Request three Dedicated IPs to spread out the sending volume.
C. Request a Private Domain to leverage SPF and DKIM authentication.

Question 5

Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

A. Pivot table in Datorama Reports
B. Email Performance Over Time Report
C. Filter Activity in Automation Studio

Solutions: