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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Tracking and Reporting | - Campaign reporting and insights - Email tracking and performance metrics |
| Topic 2: Email Marketing Fundamentals | - Email content creation with Content Builder - Email send types and delivery basics - Subscriber and list management |
| Topic 3: Subscriber Engagement and Segmentation | - Segmentation techniques - Preference management and unsubscribes |
| Topic 4: Data Management | - Import methods and data hygiene - Data Extensions and data modeling concepts |
| Topic 5: Automation and Journeys | - Journey Builder fundamentals - Automation Studio workflows |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Question 1
Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?
A. Einstein Engagement Scoring
B. Google Analytics Audience
C. Path Optimizer
Question 2
A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?
A. Include Subscriber key and Email address field as primary key.
B. Select the Use for triggered send' checkbox.
C. Create from template and choose triggered Send Data Extension template.
Question 3
Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?
A. Add each Send Email activity to different steps in an automation.
B. Include a Verification activity between each step of an automation.
C. Add each Send Email activity to a single step in an automation.
Question 4
An insurance company has launched a new campaign to target Individuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?
A. Write a query to create a filtered data extension.
B. Create a data filter on the data extension.
C. Filter the .csv file before import.
Question 5
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?
A. Einstein Content Selection
B. Enhanced Dynamic Content
C. Einstein Coy Insights
Solutions:
| Question 1 Answer: A | Question 2 Answer: B | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: A |
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