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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What is the most frequent option to refresh an Advertising Audience?

A) Daily
B) Weekly
C) BI-weekly
D) Monthly
E) Hourly

2. What three reasons explain why an SMS message may fail to reach a mobile device?

A) The user is out of range of cellular networks
B) The number used to send the SMS was a landline
C) The mobile device has a low battery.
D) The mobile device is powered off
E) The user is currently on a call.

3. How should an administrator update the "Do Not Track attribute" value after it has initially been set?

A) Respond to the email with the subject line 'Begin Tracking''
B) Overwrite a subscriber's DoNotTrack settings with an import
C) Log a support case
D) Use an API Call

4. How often are the Einstein Engagement Scoring scores updated for Email?

A) Daily
B) Weekly
C) Monthly
D) Hourly

5. What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

A) Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
B) Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
C) Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
D) Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.

Solutions: