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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Maintenance | 15% | - Evaluation of additional Marketing Cloud products - Data extraction, reporting, and analytics - Account monitoring and system availability |
| Topic 2: Channel Management | 16% | - Social Studio and Advertising Studio configuration - Journey Builder concepts and use cases - Mobile Studio setup and functionality - Email Studio configuration and features |
| Topic 3: Setup | 38% | - Business units, user accounts, and permission settings - Security policies, password management, and access control - Integration configuration and management - Marketing Cloud extension products and features - Setup Home features and configuration |
| Topic 4: Subscriber Data Management | 18% | - Contact model design and implementation - Data extensions, relationships, and data architecture - Preference and profile center configuration - Data import, export, and quality management |
| Topic 5: Digital Marketing Proficiency | 13% | - Governance and compliance in digital marketing - Security best practices for data, permissions, and PII - Marketing Cloud product inventory and offerings |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails.
What functionality would allow this?
- A. Use Web and Mobile Analytics.
- B. Link a Google Analytics Account.
- C. Configure Parameter Manager.
Correct Answer: C 🗳️
A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?
- A. Correct Send Log template is selected
- B. Send Logging is available for A/B tests
- C. Data retention settings is specified
- D. Send logging is enabled for the send
Correct Answer: D 🗳️
Explanation: Only visible for Lead2Passed members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?
- A. Add Marketing Cloud Security Administrator
- B. Remove Marketing Cloud Channel manager
- C. Add Distributed Sending user
- D. Remove Marketing Cloud Viewer
Correct Answer: A 🗳️
Explanation: Only visible for Lead2Passed members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?
- A. The majority of NTO's subscriber base is in the United States.
- B. Each email consumes five super messages when sending below a certain threshold.
- C. Mobile Push was enabled by mistake, which consumes Super Messages when not in use.
- D. A multiplier is applied to each SMS message based on the destination country
Correct Answer: D 🗳️
Explanation: Only visible for Lead2Passed members. You can sign-up / login (it's free).
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
- A. Keyword has too many characters
- B. Keyword is a reserved word
- C. Keyword is used within another business unit
- D. Keyword fails to meet content standards
Correct Answer: C 🗳️
Explanation: Only visible for Lead2Passed members. You can sign-up / login (it's free).
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