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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | Marketing-Cloud-Account-Engagement-Specialist |
| Certificate Validity Period: | Maintenance required with each release cycle |
| Exam Price: | USD 200 |
| Available Languages: | English |
| Passing Score: | 68% |
| Exam Format: | Multiple Choice, Multiple Select |
| Real Exam Qty: | 60 |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Consultant Salesforce Certified Marketing Cloud Engagement Administrator |
| Exam Duration: | 105 minutes |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online (Proctored) or Onsite (Proctored) at a testing center |
| Pre Condition: | Salesforce Certified Administrator credential is recommended but not required. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analytics and Reporting | 11% | - Explain how to analyze prospect activity - Explain the difference between asset-level and prospect-level reporting - Describe how to use B2B Marketing Analytics - Describe the different Account Engagement reports and their use cases |
| Engagement Studio | 16% | - Describe how to create and manage Engagement Studio programs - Describe the process for testing an Engagement Studio program - Explain the purpose and benefits of Engagement Studio - Explain how to interpret Engagement Studio reports - Describe the components of an Engagement Studio program |
| Administration and Governance | 9% | - Describe how to configure and manage visitor filters - Describe how to configure user roles and permissions - Describe how to manage Account Engagement campaigns - Explain the purpose and use of Connected Campaigns - Explain how to configure and use the Recycle Bin |
| Lead Generation and Qualification | 14% | - Describe how to use scoring and grading to qualify leads - Explain how to use page actions - Explain the concept and process of manual syncing - Explain how to create and manage landing pages - Explain how to create and manage forms |
| Email Marketing | 15% | - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Explain how to create and manage email templates - Describe the email sending process and deliverability - Describe the email rendering and validation process - Explain how to perform A/B testing - Explain how to create and manage lists |
| Prospect Management | 13% | - Describe how to manage the Account Engagement prospect lifecycle - Describe the components of a prospect record - Explain how to build and manage prospect lists - Explain how to create and maintain prospects |
| Marketing Automation | 12% | - Explain how to create and manage segmentation rules - Explain how to create and manage completion actions - Explain how to create and manage page actions - Explain how to create and manage automation rules |
| Account Engagement Configuration | 10% | - Describe how to set up and configure the Account Engagement Lightning App - Explain how to map Account Engagement fields to Salesforce - Describe the relationship between Account Engagement and Salesforce - Explain the capabilities of the Salesforce Connector - Describe the capabilities of the Account Engagement Recycle Bin |
Marketing-Cloud-Account-Engagement-Specialist Exam FAQ: Skills That Outlast the Exam
The Salesforce Marketing Cloud Account Engagement Specialist exam contains 60 to complete within 105 minutes. Timed simulation in the Lead2Passed Desktop Test Engine teaches that rhythm before exam day does.
The official Salesforce Marketing Cloud Account Engagement Specialist outline defines 8 domains. The leading three are Prospect Management (13%), Account Engagement Configuration (10%), and Engagement Studio (16%). The full list is in the topics section above, and Lead2Passed's 298 practice questions cover each one.
Online (Proctored) or Onsite (Proctored) at a testing center Register for the Salesforce Marketing Cloud Account Engagement Specialist exam through these official channels:
After booking, Lead2Passed delivers your practice questions within 1 minute — preparation starts the same day.
The Marketing-Cloud-Account-Engagement-Specialist exam is a Salesforce certification exam validating the Salesforce Marketing Cloud Account Engagement Specialist syllabus shown above. It belongs to these credential paths: Salesforce Certified Marketing Cloud Account Engagement Consultant, Salesforce Certified Marketing Cloud Engagement Administrator. Candidates in 2026 start with Lead2Passed's 298 practice questions, available as a printable PDF, a Windows Desktop Test Engine, and an Online Test Engine — three versions of the same materials.
Lead2Passed issues a full refund if you take the Salesforce Marketing Cloud Account Engagement Specialist exam within 60 days of purchase and do not pass. The policy does not apply if the exam is taken within 3 days of purchase, if the exam was never actually taken, or to free materials or expired orders, and the candidate name must match the payer name. Submit a scan of your enrollment slip and the official Score Report PDF within 2 days of the exam; claims are processed within 7 days. Alternatively, exchange for two free exam products of equal value and keep your original update service. Orders arrive by email within 1 minute — contact support if nothing arrives within 2 hours.
The Salesforce Marketing Cloud Account Engagement Specialist exam requires 68% to pass, and registration costs USD 200. A failed attempt means paying the same fee again — a readiness check with the Lead2Passed engines before booking is the cheaper option.
Salesforce Certified Administrator credential is recommended but not required. Since requirements change over time, confirm the latest on the official Salesforce exam page before scheduling.
Salesforce recommends these training resources for the Salesforce Marketing Cloud Account Engagement Specialist exam:
Follow the training with steady self-testing — the 298 practice questions from Lead2Passed help you apply theory and fill any gaps the training leaves.
Three versions of the same study materials: a printable, expert-prepared PDF with free demo download and instant access; a Desktop Test Engine for Windows with customizable simulation and timed modes that works offline; and an Online Test Engine for any browser on Windows, Mac, Android, and iOS with test history and performance review. All 298 practice questions are identical across versions. Every purchase includes 365 days of free updates, a 50% renewal discount afterward, and unlimited computer installations.
Salesforce Marketing Cloud Account Engagement Specialist Sample Questions:
When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar ' s reminder and registration emails.
- A. False
- B. True
Correct Answer: B 🗳️
Explanation: Only visible for Lead2Passed members. You can sign-up / login (it's free).
What is an automation rule?
- A. A rule that automatically applies an action to a prospect based on whether they match set criteria.
- B. A rule that automatically creates a list of prospects based on their behavior.
- C. A rule that automatically creates a new prospect record when a lead is added to Salesforce.
- D. A rule that automatically sends an email to all prospects in a list.
Correct Answer: A 🗳️
Explanation: Only visible for Lead2Passed members. You can sign-up / login (it's free).
What are 3 webinar connectors Marketing Cloud Account Engagement offers?
- A. GoTo Webinar
- B. WebEx
- C. AnyMeeting
- D. Adobe Connect
- E. ReadyTalk
Correct Answer: A,D,E 🗳️
Explanation: Only visible for Lead2Passed members. You can sign-up / login (it's free).
A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.
What feature Is needed for this model?
- A. Marketing Cloud Account Engagement Score 6* lifecycle Stage
- B. Prospect Audit & Profile
- C. Engagement Studio & Lists
- D. Marketing Cloud Account Engagement Score & Grade
Correct Answer: D 🗳️
Explanation: Only visible for Lead2Passed members. You can sign-up / login (it's free).
Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
- A. The Sent Emails Page
- B. The Dashboard
- C. Admin-Domain Management
- D. The System Preferences Page
Correct Answer: C 🗳️
Explanation: Only visible for Lead2Passed members. You can sign-up / login (it's free).
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