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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Consent | 13% | - Consent management concepts
|
| Topic 2: Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 data object concepts
|
| Topic 3: Agentforce & AI Innovation | 11% | - Marketing agents
|
| Topic 4: Analytics & Performance Insights | 8% | - Reporting and analytics
|
| Topic 5: Campaign Design, Flow Orchestration & Content | 30% | - Flow orchestration
|
| Topic 6: Platform Setup & Governance | 13% | - Marketing Cloud Next environment setup
|
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