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Salesforce Email Essentials (EEB101) Sample Questions:

1. An email marketer is writing the next send's subject line. What can the marketer do to make the subject line more effective? (Choose 2)

A) Include "RE:, "FWD:" "etc." to get reader's attention
B) A/B test the effectiveness of different subjects
C) Include information relevant to the message in the subject line
D) Keep the subject text between 50 to 100 characters long

2. A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?

A) Click Through Rates
B) List Growth Rates
C) Bounce Rate
D) Influenced Revenue

3. Using measures, what data can a marketer use to segment an audience?

A) Geographical Data
B) Open Data
C) First Name Attributes
D) Gender Data

4. A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

A) Configure Web Collect to return an error message for any email address that does not conform to standard conventions
B) Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect
C) Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number
D) Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks

5. A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?

A) Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the Subject, select the data extension, and send the email.
B) Create a Test data extension composed of the management team and Test Send to the Test data extension.
C) Create a list composed of the management team, prepend "Test" to the Subject, and use the Send Flow to send the email to the list.
D) Find each individual with Subscriber Preview and Test Send to each individual Recipient.

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