[Dec 27, 2021] C_C4H225_11 Dumps PDF and Test Engine Exam Questions - Lead2Passed
Verified C_C4H225_11 exam dumps Q&As with Correct 82 Questions and Answers
SAP C_C4H225_11 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Product Overview 8% - 12% | Explain how the Strategic Dashboard helps measure the impact of marketing campaigns, how to categorize the customer base based on value, what Tactics are used for. Explain the basics of contact segmentation, what channels are availabe for marketing users. What kind of ecommerce integrations are available? What are product recommendations for? What are the ways to measure results? Trend reporting, bounce management, allowlists, User management. |
| Data Collection and Contact Management > 12% | Explain Contact management, Smart Insight, Web Extend, Relational Data, SI onboarding, Magento onboarding. |
| Campaign Management > 12% | Explain VCE, ESL, CRM ads, Mobile Engage push and In app, Automations (AC and Interactions) Open Time content, Web Channel, Predict, SMS. |
| Account Creation and Settings > 12% | Describe DNS settings, SSL certificates, Email channel setup and compliance, account security settings |
| Analytics and Insights 8% - 12% | Describe Analytics and Revenue Analitics, Channel Analytics. |
| Data Integrations Advanced > 12% | Explain SAP Emarsys Customer Engagement API, platform integrations, product data integration, sales data onboarding. |
NEW QUESTION 48
You want to provide an omnichannel experience to your customers by extending your webshop personalization experience to another channel. In this context, what is the recommended practice for identifying contacts?
- A. Use different identifiers so you can better identify which contacts are coming from the new channel and your website pages.
- B. Enable SAP Emarsys Customer Engagement AI to automatically identify unique contacts.
- C. Use full name and email address as the unique identifier.
- D. Use the same identifier across all channels.
Answer: D
NEW QUESTION 49
Which of the following statements apply when using Google Product Feed (GPF)?
- A. A custom field can be inserted using c_* format.
- B. United States is selected as the default locale if a language is not supported.
- C. Multiple GPFs are supported for clients who target multiple countries.
- D. Multiple GPFs are not supported for clients who use multiple languages.
Answer: B,C
NEW QUESTION 50
What are some of the configurations that are required before you can start sending emails via SAP Emarsys Customer Engagement? Note: There are 2 correct answers to this question.
- A. Reply Management
- B. Send Time Optimization
- C. DNS configuration
- D. Deliverability Advisor
Answer: A,C
NEW QUESTION 51
In your test campaign, only 50% of push messages are delivered. The error message states "Invalid push token". What do you do?
- A. Check your segmentation criteria and only include push-enabled users.
- B. Add iOS and Android platform-specific values for your messages.
- C. Create a silent push message.
- D. Check the SDK version in your app.
Answer: A
NEW QUESTION 52
You want to analyze your email response rates by domain level. Which reporting tab gives you a breakdown for the 10 most popular email providers?
- A. Revenue Analytics
- B. Deliverability Reporting
- C. Trend Reporting
- D. Customer Lifecycle
Answer: B
NEW QUESTION 53
What is the Yahoo complaint feedback loop?
- A. It is a tool that enables complaints to be automatically recorded in your account as unsubscribes.
- B. It is a tool that enables complaints to be automatically recorded in your account as hard bounces.
- C. It is a tool that enables bounces to be automatically recorded in your account as suppressions.
- D. It is a tool that enables hard bounces to be automatically recorded in your account as invalid contacts.
Answer: A
NEW QUESTION 54
You want to create a segment of low spenders for a lifecycle program. Where can you see a visual breakdown of buyer status and create the segment?
- A. Contacts > Combined Segments
- B. Management > Smart Insight Settings
- C. Analytics > Revenue Analytics
- D. Analytics > Customer Lifecycle
Answer: B
NEW QUESTION 55
Which of the following statements apply when importing product data files into SAP Emarsys Customer Engagement? Note: There are 2 correct answers to this question.
- A. Values are not case sensitive, for example, the identifiers Women_Dress_100 and women_dress_100 are treated the same.
- B. Redundant white spaces are automatically trimmed unless they are quoted (e.g., 1, 2, 3 is the same as
1,2,3). - C. A pipe ( | ) must be used to separate multiple values in category fields.
- D. Emarsys does not support uploading product data files over a secure connection with password protection, based on your location.
Answer: B,C
NEW QUESTION 56
You want to update your contact database. Which of the following options are recommended when it comes to uniquely identifying contacts? Note: There are 3 correct answers to this question.
- A. Use an external ID.
- B. Use email address.
- C. Use date of birth.
- D. Use first name and last name.
- E. Use an SAP Emarsys Customer Engagement internal ID.
Answer: A,B,E
NEW QUESTION 57
What is the purpose of relational data?
- A. To automate multi-channel marketing programs
- B. To add new products to SAP Emarsys Customer Engagement
- C. To display SAP Emarsys Customer Engagement recommendations
- D. To improve personalization and segmentation
Answer: D
NEW QUESTION 58
Why does it make sense to create link categories under Management > Link Categories? Note: There are
2 correct answers to this question.
- A. You can use the categories for reporting in email analytics.
- B. You can use the categories you created for segmentation.
- C. You can assign every link you add to a category in the email editor later.
- D. You will use the Predict Mail Category widgets in your emails.
Answer: B,C
NEW QUESTION 59
Which two mailboxes are the best practice for the Yahoo complaint feedback loop setup? Note: There are 2 correct answers to this question.
Answer: A,D
NEW QUESTION 60
You need to update some existing contacts records using the SAP Emarsys Customer Engagement API.
What is the correct method to use?
- A. POST
- B. GET
- C. PUT
- D. DELETE
Answer: C
NEW QUESTION 61
You are tasked with setting up a new product feed for SAP Emarsys Customer Engagement. What rules should you follow to ensure the feed is accepted? Note: There are 2 correct answers to this question.
- A. Include the field names in the first row.
- B. Leave fields empty when they do not have a value.
- C. Use a pipe to separate fields.
- D. Use ASCII encoding.
Answer: A,B
NEW QUESTION 62
You are connecting your Magento shop with SAP Emarsys Customer Engagement using the Magento 2 plug-in. Which of the following scenarios are valid? Note: There are 2 correct answers to this question.
- A. Single Magento store into one SAP Emarsys Customer Engagement account
- B. Single Magento store into multiple SAP Emarsys Customer Engagement accounts
- C. Multiple Magento websites into one SAP Emarsys Customer Engagement account
- D. Multiple Magento stores into one SAP Emarsys Customer Engagement account
Answer: A,D
NEW QUESTION 63
Yesterday, David purchased a very elegant suit from your Web shop, while Andrew bought a simple discounted T-shirt. You'd like to send different messages to them depending on their total purchase amount. What node do you need to use?
- A. A/B test node
- B. Decision splitter node
- C. Wait node
- D. Wait for an event node
Answer: B
NEW QUESTION 64
How can a new API user be set up?
- A. An account owner can create an API user in Management > Predict Data Sources.
- B. An account owner can create an API user in Management > User Management.
- C. A system operator can use an API endpoint to generate a new user.
- D. An account owner can create an API user in Management > Security Settings.
Answer: D
NEW QUESTION 65
You want to collect data from contacts using forms. Which forms does SAP Emarsys Customer Engagement offer? Note: There are 3 correct answers to this question.
- A. Product Subscription
- B. General Registration
- C. Newsletter Registration
- D. Change Profile
- E. Consent Management
Answer: B,C,D
NEW QUESTION 66
You have just made an API call and received an HTTP 400 response code. What is the specific reason for this?
- A. An internal issue occurred and you should try again.
- B. It indicates the call was successful.
- C. There is an error in the information provided that needs correcting.
- D. Your API credentials are incorrect.
Answer: C
NEW QUESTION 67
Some web recommender widgets can be placed on any page in your website. What are some examples of these widgets? Note: There are 2 correct answers to this question.
- A. Home widget
- B. Personal widget
- C. Also-bought widget
- D. Last-purchase widget
Answer: A,C
NEW QUESTION 68
What can you configure in the Email Widget Editor shown below? Note: There are 2 correct answers to this question.
- A. The template language
- B. The outer HTML elements of recommended items
- C. The layout and currency format of the product recommendation
- D. The content of product catalog fields in Email Recommendations
Answer: B,D
NEW QUESTION 69
What data collection commands does Web Extend support? Note: There are 3 correct answers to this question.
- A. SetPassword
- B. Go
- C. Review
- D. Purchase
- E. SetCustomerId
Answer: B,D,E
NEW QUESTION 70
You have 1500 contacts and have manually uploaded 100 additional new contacts, but the number of available (opted-in) new contacts on the Database Growth widget still shows 1500 contacts. You checked that the email address fields are filled and the email addresses are valid. What could be reasons why the additional new contacts are not showing? Note: There are 2 correct answers to this question.
- A. The update takes at least 24 hours to show in the widget.
- B. The opt-in field was not set to TRUE.
- C. The Database Growth widget only shows auto-imported contacts.
- D. Too many new contacts were uploaded at the same time.
Answer: A,B
NEW QUESTION 71
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