Pass Your Marketing-Cloud-Consultant Exam Easily - Real Marketing-Cloud-Consultant Practice Dump Updated Nov 27, 2021
2021 Realistic Verified Free Salesforce Marketing-Cloud-Consultant Exam Questions
NEW QUESTION 59
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?
- A. Edit the Content Permissions and Restrictions by Role setting for each user.
- B. Integrate an outside CMS with all these permissions built in.
- C. Set up Approval Workflow and Share setting inside Marketing Cloud.
- D. Build out an internal business governance and process to support this.
Answer: A
NEW QUESTION 60
A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products' the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?
- A. Create a one-to-one relationship between Order_Details and Products
- B. Create a one-to-one relationship between the contact record and Order_Details
- C. Create a one-to-one relationship between Orders and order_Details
- D. Create a one-to-many relationship between Orders and Order_Details
Answer: A,D
NEW QUESTION 61
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?
- A. Share data extensions from the top-level BU.
- B. Use the File Transfer Activity to import data into each BU.
- C. Create a local copy of the product data in each BU.
- D. Give users the Administrator Role so they can see all of the data.
Answer: D
NEW QUESTION 62
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in the Marketing Cloud account with Sender Authentication Package Implemented? (Choose two.)
- A. Use substitution strings to populate the From Name and From Email values in the sender profile.
- B. Pick "Choose from list," selecting the From Name and From Email Values from the list of account users.
- C. Match the external keys of the sender profile and data extension containing account representative details.
- D. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email Values.
Answer: A,D
NEW QUESTION 63
A customer wants to link web analytics data to subscriber data.
How should this be set up in Data Designer?
- A. Link to the Web Analytics SFTP
- B. Link to Marketing Cloud data extensions
- C. Link to the Marketing Cloud API
- D. Link to the Web Analytics Provider API
Answer: B
NEW QUESTION 64
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be:
* Imported into a staging data extension.
* Separated into two different data extensions.
Which workflow should meet these requirements?
- A. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: B
Explanation:
No file transfer required because there is no file encryption required.
NEW QUESTION 65
A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account.
How would the consultant ensure that this requirement is met?
- A. Check the Scope by User box in Marketing Cloud.
- B. Ensure that the User has the correct profile in Marketing Cloud.
- C. Ensure that the User is assigned as System Administrator in Sales Cloud.
- D. Create a User in Sales Cloud with a System Administrator Profile.
Answer: A
NEW QUESTION 66
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. Northern Trail Outfitters (NTO) has a separate instance of Sales Cloud serving as its current customer master database.
What two actions should be taken when using Contact Builder? (Choose two.)
- A. Combine each individual's channel contact information under one record.
- B. Use Marketing Cloud Connect to include data from Sales Cloud.
- C. Conduct manual imports of customer information from Sales Cloud.
- D. Create a data extension to incorporate the imported data from Dashboard.
Answer: A,B
Explanation:
Explanation/Reference:
NEW QUESTION 67
ABC Company is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the constant influx of new users and would like to speed up the turnaround of granting new users access to the Marketing Cloud.
In what two ways can this be accomplished? (Choose two.)
- A. Assign Administration User permissions to each business unit.
- B. Assign Channel Managers the role of Marketing Cloud Analyst.
- C. Assign Administration User permissions to individual users.
- D. Assign Administration User permissions to the Channel Manager role.
Answer: A,D
NEW QUESTION 68
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reason warrants this implementation?
- A. Localized physical mailing address displayed in the default email footer.
- B. Localized language and display options based on location and culture.
- C. Tracking information for campaigns sent by each office.
- D. Support non-English responses with Reply Mail Management.
Answer: A
NEW QUESTION 69
By which three standard methods could contacts be injected into a journey? (Choose three.)
- A. Predictive Intelligence Event
- B. Sales / Service Cloud Event
- C. Date-Based Event
- D. CloudPages Form Submit Event
- E. Mobile Response Event
Answer: B,C,D
NEW QUESTION 70
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
Choose 2 answers
- A. Import new subscribers to the All Subscribers table.
- B. Make sure the contact is above the High Water Mark on the source data.
- C. Fire the event in both Automation Studio and the Entry Event.
- D. Select a source DE with a root relationship to the contact.
Answer: B,D
NEW QUESTION 71
Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for replyshould not be the actual CEO's email address.
How should they ensure this is accomplished?
- A. Create Sender Profile using the RMM auto-forward feature and configure the "Use SpecifiedInformation" email information.
- B. RMM accounts are unable to support this behaviors.
- C. Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.
- D. Create Sender Profile usingthe custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.
Answer: B
NEW QUESTION 72
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?
- A. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
- B. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
- C. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
- D. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
Answer: D
NEW QUESTION 73
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
- B. Export report data from the sales cloud and import into a marketing cloud synchronized data extension.
Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio - C. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
- D. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
Answer: C
NEW QUESTION 74
North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.
*Shipping notices will be sent once a day.
*The shipping file will be placed on the FTP sometime after 4:00 p.m.
*The shipping data will be stored in the shipping Notice data extension.
*A field in the data extension will contain the shipping data.
*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.
Which workflow would most effectively enable NTO to do this?
A)
B)
C)
D)
- A. Option C
- B. Option A
- C. Option B
- D. Option D
Answer: B
NEW QUESTION 75
Which two statements about a database of record are correct? Choose 2 answers
- A. It is a centralized storage repository of data about objects or people.
- B. It is any database containing subscriber data.
- C. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
- D. It is a system in which a subscriber's status is maintained.
Answer: A,D
NEW QUESTION 76
What are the similarities between Automation Studio and Journey Builder? (Choose three.)
- A. The option to convert a qualified Lead to a Contact.
- B. Ability to define an email send.
- C. Fire an event from Automation Studio to Journey Builder.
- D. Have duration plus wait activity (look for answers that start with JB or AS).
Answer: B,C,D
NEW QUESTION 77
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