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NEW QUESTION # 61
What are two benefits Customer Data Platform provides a company in relation to managing customer data?
- A. Data Stewardship
- B. Single source of truth
- C. Data Cleansing
- D. Unifying data silos
Answer: B,D
NEW QUESTION # 62
Which three types of data can Identity Resolution combine into a unified Profile?
- A. Behavioral
- B. Product
- C. Corporate Performance
- D. Transactional
- E. Profile
Answer: A,D,E
NEW QUESTION # 63
How long does it take for the suggested values to be visible after being enabled?
- A. Instantly
- B. Up to 48 hours
- C. Up to 1 week
- D. Up to 24 hours
Answer: D
NEW QUESTION # 64
What salesforce CDP API enables simultaneous retrieve of customer profile details and computed insights?
- A. Calculated insights api
- B. Query api
- C. Metadata api
- D. Profile api
Answer: D
NEW QUESTION # 65
What modeling format describe the Individual and Contact Point objects?
- A. De-Normalized
- B. Compress
- C. Jagged
- D. Normalized
Answer: D
NEW QUESTION # 66
Which CDP feature helps marketers calculate attributes like Customer Lifetime value and Customer Salesforce score (Choose 1)
- A. Formula Field insights
- B. Streaming Insights
- C. Einstein Insights
- D. Calculated Insights
Answer: B
NEW QUESTION # 67
What is the max limit of records can be retrieved by the Profile and Query API in a single call?
- A. No max limit
- B. 0
- C. 1
- D. 2
Answer: B
NEW QUESTION # 68
Where are activated segments found in Marketing Cloud?
- A. Standard Data Extension
- B. Shared Data Extension
- C. Salesforce Data Extensions
- D. Filtered Data Extensions
Answer: B
NEW QUESTION # 69
What is the relationship between Individual and Contact Point Objects?
- A. 1:1
- B. None of the above
- C. Many: Many
- D. 1: Many
Answer: D
NEW QUESTION # 70
How many Metrics can be present in 1 segment container?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: A
NEW QUESTION # 71
Which data model in Salesforce CDP defines interactions with a Party?
- A. Transaction
- B. Engagement
- C. Individual
- D. Sales order
Answer: B
NEW QUESTION # 72
What are two root causes to why companies face fragmented data issues ?
- A. Misaligned business goals
- B. Department silos
- C. Employees working from home
- D. No eCommerce websites
Answer: A,B
NEW QUESTION # 73
What result will a segmentation filtering on City | Is Equal To | 'San Jose' return?
- A. Values containing San Jose', San Jose only
- B. Values containing San Jose', san jose only
- C. Values containing San Jose', San Jose, san jose, san jose
- D. Values containing San Jose', san jose only
Answer: D
NEW QUESTION # 74
How many marketing cloud EIDs can be connected to Salesforce CDP?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: B
NEW QUESTION # 75
Which Steps should an administrator take if a successfully configured cloud storage data stream fails to refresh with a NO FILE FOUND error message?
- A. Check if the file exists in a specific S3 bucket
- B. Check permissions are configured for the CDP user
- C. Check if the Cloud Storage data source is enabled in CDP setup
- D. Check permissions are configured for the S3 user
Answer: A,B
NEW QUESTION # 76
Which data type is collected by a company that does not have any direct relationship with the customer?
- A. Third party data
- B. Partner data
- C. Second party data
- D. First party data
Answer: A
NEW QUESTION # 77
Which two frequency options are available when ingesting Marketing Cloud Data Extensions?
- A. 60 minutes
- B. 15 minutes
- C. 12 hours
- D. 24 hours
Answer: A,C,D
NEW QUESTION # 78
What data model object category can a marketer create segments on?
- A. Other
- B. Engagement
- C. Unified Individual Only
- D. Profile
Answer: D
NEW QUESTION # 79
What feature is used in Segmentation to create relationships between the Related attributes?(Choose one)
- A. Database Expression Operators
- B. Streaming Insights
- C. Containers
- D. Attribute Library
Answer: A
NEW QUESTION # 80
When setting up the data source object or schema for data ingestion what are the three options available in CDP?
- A. Order Data
- B. Event Data
- C. Engagement Data
- D. Other Data
- E. Profile Data
Answer: C,D,E
NEW QUESTION # 81
Which two CRM objects are included in both Sales and Service Cloud Data Bundle?
- A. Campaign Member
- B. Contact
- C. Account
- D. Opportunity
Answer: B,C
NEW QUESTION # 82
In Salesforce CRM, the customer has a custom 'Customer_Email__c' object related to standard 'Contact' object. Which CDP data model object do you map it to?
- A. Individual
- B. Custom 'Customer_Email' object
- C. Contact Point Email
- D. Contact
Answer: C
NEW QUESTION # 83
How many Salesforce orgs can an administrator connect to Salesforce CDP?
- A. 0
- B. 1
- C. 2
- D. No hard limit
Answer: D
NEW QUESTION # 84
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