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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A) Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
B) Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
C) Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
D) Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.

2. Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement

A) A+
B) A
C) F
D) D
E) F-

3. Which standard connectors can be activated in Marketing Cloud Account Engagement [Choose two answers]

A) Survey Monkey
B) Olark
C) Youtube
D) GoToWebinar

4. LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?

A) Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
B) Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND
"Adjust score :: +10" to the Form
C) Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
D) Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"

5. Select available Social Posting Connectors

A) Twitter
B) Facebook
C) Linkedln
D) Tumblr
E) Zone
F) WhatsApp
G) Instagram

Solutions: