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P2080-096
  • Exam Code: P2080-096
  • Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
  • Updated: Jul 27, 2026
  • No. of Questions: 91 Questions and Answers
  • Download Limit: Unlimited
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IBM P2080-096 Exam Syllabus Topics:

SectionWeightObjectives
Security, Access Control and Basic Troubleshooting8%- User Roles, Folder Permissions and LDAP Authentication
  • 1. Flowchart and Table Object Access Restrictions
    • 2. Runtime Performance Bottleneck Diagnosis
      Unica Campaign Data Model, Tables and Audience Segmentation28%- Base Tables, User Tables and Derived Table Design
      • 1. Customer Contact History and Response Tracking Tables
        • 2. Lookup Tables and Reference Data Integration
          - Segment Creation, Select Statements and Filter Logic
          • 1. Sampling, Exclusion and Duplicate Suppression Rules
            • 2. Raw SQL and Campaign Macro Segmentation Queries
              Campaign Flowchart Design, Processes and Execution26%- Batch Scheduling, Triggering and Execution Controls
              • 1. Execution Logging, Failure Retries and Error Handling
                • 2. Recurring Schedules and Event-Driven Flowchart Runs
                  - Standard Flowchart Process Nodes Configuration
                  • 1. Select, Merge, Extract and Snapshot Process Setup
                    • 2. Mail List, Call List and Output File Generation
                      Offer Management, Personalization and Delivery Channels14%- Offer Catalog Creation and Attribute Personalization
                      • 1. Static and Dynamic Offer Template Authoring
                        • 2. Offer Eligibility Rules and Volume Cap Limits
                          - Multi-Channel Output Integration
                          • 1. Real-Time Integration with Unica Interact
                            • 2. Email, SMS and Direct Mail Channel Connectors
                              Unica Enterprise Campaign Core Architecture & Deployment24%- Server Components and Multi-Tier Infrastructure
                              • 1. Campaign Server, Listener and Runtime Agent Roles
                                • 2. Database Schema and ODBC Data Source Configuration
                                  - Installation, Upgrade and Environment Migration
                                  • 1. Pre-install Hardware and OS Prerequisite Checks
                                    • 2. Patch Application and Version Compatibility Rules

                                      IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

                                      1. How does a customer assign security roles for groups in Unica Campaign?

                                      A) Go to Settings menu and select Roles and Permissions.
                                      B) Go to the Settings menu and select User Groups>Assign Roles.
                                      C) Go to the Settings menu and select Users>Assign Roles.
                                      D) Go to the Settings menu and select Configuration.


                                      2. What utility tool should a customer use if they want to export an XML version of configuration settings for backup, or to import the settings into a different installation of Unica Marketing Platform?

                                      A) unica_actrg
                                      B) partitionDb
                                      C) configTool
                                      D) populateDb


                                      3. In Unica Marketing Operations, what happens if a person who is assigned to the required approver role does not respond to an Approval request even though all other assigned Approvers have responded?

                                      A) The required Approver can override the need to send an approval for a specific request.
                                      B) The Approval is not completed until all required Approvers respond.
                                      C) The Approval can be completed without the required Approver's response if the person sending out the approval request decides the approvalis not needed.
                                      D) The person sending out the Approval request needs to override the need for an Approver's response.


                                      4. What templates does a customer need to import if the Unica Marketing Platform and Unica Campaign system tables databases are of the same database type?

                                      A) None, the system automatically imports the template.
                                      B) DB2 template
                                      C) Oracle template
                                      D) SQLServer template


                                      5. In Unica Campaign, a user can add a new flowchart to a campaign either by creating a new one, or by what other method?

                                      A) Select "New Flowchart" from the Options menu.
                                      B) Copy an existing flowchart.
                                      C) Create a new row in the target cell spreadsheet.
                                      D) Run the "Create Flowchart" script.


                                      Solutions:

                                      Question # 1
                                      Answer: B
                                      Question # 2
                                      Answer: C
                                      Question # 3
                                      Answer: B
                                      Question # 4
                                      Answer: A
                                      Question # 5
                                      Answer: B

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