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IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
1. Which is the most important question to focus on to address customer need?
A) Are they using a data warehouse?
B) Are they having specific business pains?
C) Are they looking for a Business Analytics product?
D) Are they satisfied with their current Business Intelligence solution?
2. What are the 3 (three) key messages for IBM Cognos Express in the Business Analytics Midmarket?
A) Easy to Deploy. Easy to Start. Easy to Use
B) Easy to Use. Easy to Deploy. Easy to Buy
C) Easy to Install. Easy to Use. Easy to Buy
D) Easy to Buy. Easy to install. Easy to Deploy
3. At a minimum, what IBM Cognos Express software entitlement(s) does each customer require?
A) IBM Cognos Express Administrator
B) IBM Cognos Express Connector and one of the user roles
C) IBM Cognos Express Administrator and an IBM Cognos Express Connector
D) IBM Cognos Express Administrator. IBM Cognos Express Connector and IBM Cognos Express Consumer
4. An existing IBM Midmarket customer wants to know how patterns and trends in their data impact their business.
What capability would help them?
A) Risk Analytics
B) Business Intelligence
C) Performance Management
D) Predictive Analytics
5. You are in a meeting with the VP of Finance. Which would be a high yield question to ask?
A) Do you have visibility into how your suppliers are impacting your production line efficiency?
B) How do you communicate plans and forecasts to other groups in the company such as operations, research and development and sales?
C) Are business users able to create reports and analyze information or are they reliant on IT for this information?
D) Can you tell me how you track the daily volume of your call centers by region and service center?
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: C |

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