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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

A) The Opportunity must have the "Marketing Cloud Account Engagement" record type.
B) The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.
C) The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement
D) The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.

2. What are 2 ways to define a user's role?

A) Through an automation rule
B) From the list view
C) Directly from the user record
D) During the import process

3. What is required for a record in salesforce to be synced or created as a prospect record in Marketing Cloud Account Engagement?

A) Email address
B) Company
C) Phone
D) Name

4. What is a behavior of conditional completion actions?

A) Standard completion actions will only apply to prospects who do not meet the criteria of a conditional group.
B) Both standard and conditional completion actions can be used on the same asset.
C) Only one conditional group can be added per asset.
D) Conditional actions only execute the first time the prospect who matches the criteria takes the action.

5. Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

A) Create a Page Action set to Tag prospects as having viewed it and add them to a list
B) Create a Form with a Completion Action to send a pricing sheet
C) Create a Dynamic List based on page view to segment automatically
D) Create a special campaign to track pricing pageviews

Solutions: