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Marketing Cloud Administrator Certification Exam advantages are as follow

• Obtain a safe digital badge that you can attach to your social media profiles.
• Learn to perform practical and complex activities through laboratory, practice sessions, study and.
• Get ninety days of free access to Salesforce Learning Streams
• Develop your experience base and validate your skills to attract potential employers.
• Gain visibility of a wide range of features, functions and important activities to use in the workplace.
• Improve your earning potential to get higher salaries.

Marketing Cloud Administrator Certification Exam Requirements are as follow

A Candidate must have the knowledge of available features to end-users and the configuration options available in the Marketing Cloud. Applicants must be able to maintain the Marketing Cloud platform, meet common business requirements and perform administrative functions in the Marketing Cloud. Additionally, applicants must have three to six months' experience in administering a Marketing Cloud instance and previous experience in digital marketing.

The Salesforce Certified Marketing Cloud Administrator candidate must be able to demonstrate knowledge, skills and experience in the following areas:

• Evaluate the quality of the data.
• Account monitoring (super messages, users, activities) (audits, reports, notifications)
• Management of subscriber data
• Knowledge of the products and functions of the Marketing Cloud extension (Datorama, Interaction Studio, Audience Builder, etc.)
• Troubleshoot account setup and user request issues
• Identify best security practices for managing data, users and authorizations.
• Knowledge of Marketing Cloud integration offers (FTP, API, MC Connect)
• Configure Marketing Cloud products (manufacturers, studios)
• Implementation of account configuration, including business unit structure, permissions and security.

A candidate for this exam should not be familiar with programming languages or SQL / Developer activities.

There is no prerequisite for Salesforce Marketing Cloud Administrator certification.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201

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