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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

A) An automation that Imports subscriber data regularly and updates key data extensions
B) An automation that contains several recurring emails and decisioning points
C) An automation that deletes old data extensions, emails, and reports

2. A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from.
Where should a marketer go to see a listof all email addresses and domains that are verified for sending?

A) Domain SSL Certificates
B) Send Classifications
C) From Address Management

3. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A) Replace call-to-action with interactive Email Form
B) A Salesforce Survey block called in by an AMPscript function.
C) Make the call-to-action button that links to the feedback form bigger and with red background

4. A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What shouldthe marketer do to accomplish this?

A) Web Studio to capture Query parameters from social media link.
B) Use Journey Builder to build an audience using Ad Studio.
C) Use an interactive form from email Studio to collect this information

5. A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?

A) An approval process for sending
B) A verification step In the send automation
C) A nightly automation with a filter activity

Solutions: