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M2020-618
  • Exam Code: M2020-618
  • Exam Name: IBM Business Analytics Midmarket Foundational Sales Mastery Test v2
  • Updated: Aug 01, 2026
  • No. of Questions: 41 Questions and Answers
  • Download Limit: Unlimited
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IBM M2020-618 Exam Syllabus Topics:

SectionWeightObjectives
Midmarket Business Analytics Market Overview25%- Key industry trends and business challenges
- Value of business analytics solutions
- Midmarket customer pain points by department
Selling Process and Objection Handling20%- Financing and licensing models
- Addressing common customer objections
- Needs assessment and qualification
IBM Business Analytics Midmarket Portfolio30%- Deployment options: on-premises, cloud, appliance
- IBM Cognos Express family
- Cognos Insight and SPSS offerings
Sales Positioning and Value Proposition25%- Competitive differentiation
- Easy to buy, install, and grow messaging
- ROI and total cost of ownership

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. What are the 4 (four) trends shaping the way we live, work and interact?

A) Social, Mobile, Data, Cloud
B) Cloud. Mobile, Security, Data
C) Data. Security. Cloud. Social
D) Mobile, Social. Data. Storage


2. What are the 3 (three) key messages for the overall Business Analytics Midmarket value proposition?

A) Breadth, Depth, Easy to buy
B) Simple, Complete. Affordable
C) Easy, Complete. Priced right
D) Easy to use. Simple to install. Priced right


3. What would you look for as an indication that an opportunity is ready to close?

A) The customer has revealed their business pains
B) The customer has a compelling reason to act
C) The customer indicates the solution being offered balances functionality with affordability
D) The customer is BANT qualified


4. An existing IBM Midmarket customer would like to grow beyond 100 IBM Cognos Express users. What do they need to buy?

A) Entitlements for IBM Cognos Disclosure Management Express
B) Entitlements for additional IBM Cognos Express users
C) A trade up to entitlements of IBM Cognos TM1 and or IBM Cognos Business Intelligence
D) Entitlements for IBM Cognos Insight


5. What would be a good next step to develop the relationship with the customer after the sale?

A) Create a case study based on their successful implementation
B) Recommend entitlement expansion immediately after closing
C) Offer a blanket discount on future purchases
D) Create a case study directly after the sale closes


Solutions:

Question # 1
Answer: A
Question # 2
Answer: B
Question # 3
Answer: C
Question # 4
Answer: D
Question # 5
Answer: A

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