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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Setup & Administration | 6% | - User attributes management - Platform configuration and setup procedures - Identity system configuration |
| Topic 2: Segmentation | 18% | - Segment export and integration with Journey Builder - Segment creation and management - Segment performance reporting and analytics - Segment rules, filters and goals configuration |
| Topic 3: Sitemap | 18% | - Sitemap design and best practices - Content zones configuration - Web SDK implementation - Catalog and page mapping - Unified customer profile building |
| Topic 4: Solution Overview | 16% | - Product terminology and core implementation components - Real-time interaction management use cases - Definition and business value of Marketing Cloud Personalization |
| Topic 5: Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Topic 6: Data Integration | 14% | - ETL feed system implementation - Salesforce Connector integration - Event API usage and configuration - Data flow management within and outside the platform |
| Topic 7: Activation | 18% | - A/B testing setup and analysis - Campaign optimization and measurement - Mobile and server-side campaigns - Open-time email campaigns - Campaign creation and execution |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. The Sitemap is implemented to manage which channel solution?
A) Web
B) Email
C) Server-side
D) Mobile
2. A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
A) IS uses probability matching to determine if two or more profiles represent for user identity
B) IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
C) IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
D) IS users third party software to match anonymous and knows identifies
3. What are three features of the WebSDK when deployed on a website?
A) Configure filters and goals
B) Rendering campaign for personalisation
C) Identity and cookie management
D) Sitemapping for data collection
E) Loading data from ETL feeds
4. What are the components of an Marketing Cloud Personalization web campaign?
A) Experience, template, and content zone
B) Affinity, infobar, and attribution window
C) Email capture, homepage, and product requisite
D) Configured recipe, visitor profile, and content window
5. When using B2B Detect, which two options are valid account origins?
A) Customer date of birth
B) IP address
C) Time of day
D) Account Domain
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: B,C,D | Question # 4 Answer: A | Question # 5 Answer: B,D |
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