New customers get free demos; regular customers get promotions. Buy the Salesforce Marketing Cloud Personalization Accredited Professional test prep at Lead2Passed with membership discounts — 122 practice questions for the AP-216 exam.
Salesforce AP-216 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Personalization Accredited Professional |
| Exam Number: | AP-216 |
| Exam Duration: | 75 minutes |
| Exam Format: | Multiple choice, Scenario-based questions, Multiple select |
| Passing Score: | 70% |
| Related Certifications: | Salesforce Accredited Professional |
| Certificate Validity Period: | 2 years |
| Real Exam Qty: | 50-55 |
| Exam Price: | USD 150 |
| Available Languages: | English |
| Recommended Training: | Marketing Cloud Personalization Fundamentals |
| Exam Registration: | Kryterion Webassessor Salesforce Certification Portal |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended experience with Marketing Cloud or digital personalization solutions |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-personalization |
Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Topic 2: Data Integration | 14% | - ETL feed system implementation - Salesforce Connector integration - Event API usage and configuration - Data flow management within and outside the platform |
| Topic 3: Activation | 18% | - A/B testing setup and analysis - Campaign optimization and measurement - Mobile and server-side campaigns - Open-time email campaigns - Campaign creation and execution |
| Topic 4: Setup & Administration | 6% | - User attributes management - Platform configuration and setup procedures - Identity system configuration |
| Topic 5: Sitemap | 18% | - Sitemap design and best practices - Content zones configuration - Web SDK implementation - Catalog and page mapping - Unified customer profile building |
| Topic 6: Solution Overview | 16% | - Product terminology and core implementation components - Real-time interaction management use cases - Definition and business value of Marketing Cloud Personalization |
| Topic 7: Segmentation | 18% | - Segment export and integration with Journey Builder - Segment creation and management - Segment performance reporting and analytics - Segment rules, filters and goals configuration |
AP-216 Exam FAQ — Seize the Chance
USD 150 per attempt, 70% to pass. A failed retake costs the full fee again — prepare efficiently with the 122 practice questions for the AP-216 exam at Lead2Passed.
The Salesforce Marketing Cloud Personalization Accredited Professional is Salesforce's certification exam for Marketing Cloud Personalization Accredited Professional, at the Accredited Professional level. Certification is how workers face new challenges and seize promotion chances. Related credentials include Salesforce Accredited Professional.
Yes — new customers get a free Salesforce Marketing Cloud Personalization Accredited Professional demo, and regular customers enjoy constant promotions and membership discounts. Purchases include 365 days of free updates by email; renew afterward at 50% off.
The Salesforce Marketing Cloud Personalization Accredited Professional blueprint spans 7 domains — including Activation (18%), Sitemap (18%), Setup & Administration (6%). Concentrate effort where the weight sits; the complete outline above lists every subtopic.
Through the vendor's official registration channels:
The Salesforce Marketing Cloud Personalization Accredited Professional is delivered Online proctored or onsite testing center — pick the arrangement that suits you when booking.
No mandatory prerequisites; recommended experience with Marketing Cloud or digital personalization solutions Eligibility rules change over time, so verify the current requirements on the official page (official AP-216 exam page) before registering.
75 minutes for 50-55 questions. Efficient preparation — steady timed practice with the Lead2Passed engine — makes the real clock feel generous.
Upon successful payment, our system emails the Salesforce Marketing Cloud Personalization Accredited Professional material to your mailbox automatically within about a minute — every transaction is secure, and strict private policies protect your information. If nothing arrives within 2 hours, check spam and contact our 24/7 service center. If you fail the corresponding AP-216 exam within 60 days of purchase, we refund in full: send a scanned enrollment slip plus the official Score Report PDF within 2 days of the exam, processed within 7 days. Excluded: exams within 3 days of purchase, candidate names that don't match the payer, and free or expired products. Or exchange for two equal-value products free.
Yes:
After any course, keep the efficiency going with the 122 practice questions for the Salesforce Marketing Cloud Personalization Accredited Professional — every answer expert-verified.
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
The Sitemap is implemented to manage which channel solution?
- A. Web
- B. Email
- C. Server-side
- D. Mobile
Correct Answer: A 🗳️
Explanation: Only visible for Lead2Passed members. You can sign-up / login (it's free).
A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
- A. IS uses probability matching to determine if two or more profiles represent for user identity
- B. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
- C. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
- D. IS users third party software to match anonymous and knows identifies
Correct Answer: A 🗳️
Explanation: Only visible for Lead2Passed members. You can sign-up / login (it's free).
What are three features of the WebSDK when deployed on a website?
- A. Configure filters and goals
- B. Rendering campaign for personalisation
- C. Identity and cookie management
- D. Sitemapping for data collection
- E. Loading data from ETL feeds
Correct Answer: B,C,D 🗳️
Explanation: Only visible for Lead2Passed members. You can sign-up / login (it's free).
What are the components of an Marketing Cloud Personalization web campaign?
- A. Experience, template, and content zone
- B. Affinity, infobar, and attribution window
- C. Email capture, homepage, and product requisite
- D. Configured recipe, visitor profile, and content window
Correct Answer: A 🗳️
Explanation: Only visible for Lead2Passed members. You can sign-up / login (it's free).
When using B2B Detect, which two options are valid account origins?
- A. Customer date of birth
- B. IP address
- C. Time of day
- D. Account Domain
Correct Answer: B,D 🗳️
Explanation: Only visible for Lead2Passed members. You can sign-up / login (it's free).
1059 Customer Reviews
