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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. Before a customer creates a Response flowchart in Unica Campaign, what data does the customer need to map into a Campaign via a table catalog?

A) Map system tables.
B) Map customer database tables.
C) Collect response data/transactions into an Action Table.
D) Map contact history tables.

2. Which Unica Campaign process divides incoming cells into sub-groups (sub-cells) based on a percentage or an actual number?

A) Segment
B) Extract
C) Sample
D) Select

3. When should a user regenerate a strategic segment in Unica Campaign?

A) When datasource contents have changed.
B) Daily
C) Never
D) Whenever a new campaign is created.

4. What is required for Unica Campaign in order to generate an IBM Cognos report that displays budget, revenue, and ROI information for each channel financial campaign, each channel within the campaign, and each offer within the channel?

A) Unica NetInsight
B) Unica Marketing Operations Financial Management Module
C) Unica Interact
D) Unica Campaign Financial Management Module

5. In Unica Campaign, what is the basis for a variety of reports that can be used for data exploration, quick counts, or as a basis for targeting campaigns?

A) Profiles
B) Dimension hierarchy
C) Samples
D) Segments

Solutions: