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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?

A) Run a Bounce Email Report
B) Run an Account Send Summary Report
C) Query the Bounce Data View
D) Query the Send Log

2. Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access How should the Marketing Cloud admin ensure users have access?

A) License all appropriate users within the installed package
B) Configure the API Integration to allow all users access
C) Choose Public App Integration during the installation
D) Install App-appropriate business units for expanded access

3. A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use Smart Capture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

A) SQL
B) AMPscript
C) CSS
D) HTML

4. A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers

A) Run Once schedule type
B) Winner evaluation
C) Data Extension entry source
D) Journey re-entry settings

5. Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?

A) Deactivate the campaign manager's license and assign it to the new user
B) Transfer the campaign manager's permissions to a new user
C) Disable the campaign manager's user and create a new user
D) Delete the campaign manager's user and create a new user

Solutions: